reviews
Readers' reaction
5 out of 5 stars
Thought Provoking
“12 Simple Words” was a pleasure to read. The author’s voice is authentic and clear throughout the book, and I also appreciated the different perspectives complementing his own thoughts on each of the twelve words. This book encourages readers to reflect on these simple yet important words as they relate to their own lives, and I found myself wondering which of these important principles most mattered to me — now and at various stages of life.
Kinda
5 out of 5 stars
Simple, Yet Powerful
“12 Simple Words” is a continuation of John Kennedy’s lifelong passion to impact the youth and young adults in his community. This book offers anyone, regardless of age, a pathway to changing how we live our lives. The message is simple, yet powerful. The diverse group of contributors was a definite value add and provides numerous examples of how these 12 simple words have had a positive impact in their lives.
Bob
5 out of 5 stars
12 Simple Words
A short but insightful book which invites the reader to explore, to reflect and to act on the importance and relevance of the twelve simple words comprising the Scout Law. While the words themselves are simple and somewhat ordinary, their impact and import are readily exposed by the enlightening, and often entertaining, “other voices” vignettes. Which word will most speak to you today and how can you use it to benefit those around you? And the next day? And even the next…a powerful opportunity in 12 Simple Words.
Judy
5 out of 5 stars
Enlightening and enjoyable
“12 Simple Words” was a very enlightening and enjoyable book to read. I liked the approach of involving many people to share their own perspectives/stories in addition to the author’s own. I personally was not a Boy Scout (a bit of a Cub Scout) but do greatly admire the 12 word code of conduct and how it can inspire the goodness of human beings. I encourage people to read this. Let us all help make our world a better place
Nicholas
5 out of 5 stars
12 Simple Words
Whereas it has been over a 100 years since Robert Baden Powell began the initiative of Scouting following his time as a British Army Officer, his writings and teaching on the art of Scouting has had a substantial impact on young boys and girls growing up. This is still true today and is beneficial to all youngsters during their maturing process. As the author John Kennedy points out in his recent book, the guiding principles of the 12 Simple Words are a powerful message for all who are interested in developing the youth of today. In addition, it acts as a guiding force for adults as well. Following my reading of the book, where he not only elaborates on his own opinions of what those 12 Words mean, but he has also invited others to provide input for his book. This input allows the reader to measure and equate their own experiences with many others and not be overwhelmed by John’s own amazing accomplishments. The book is a quick read, but I would strongly suggest to not read it quick but rather savor it chapter by chapter to really reflect on what each of the 12 Simple Words actually mean. John has provided his input and allowed others to share their input, but it is the reader that he is inviting to develop their own personal reasons for reading the book and acting on a daily basis as to how to embrace each and every one of those 12 Simple Words. This book is not only for those in Scouts but for anyone in business, involved in a community or just wants to make a better life for the family. It is for all men and women, boys and girls, young and old, who want to take time to reflect on the rush of the world around them and want to be the impetus for a better world around them. Kudos to John Kennedy for bringing to light such a book that invites the reader to be introspective about the 12 Simple Words and what they mean to each and every person as an individual.
Stephen
5 out of 5 stars
Having worked with John Kennedy in the 90s, I have always respected his leadership and integrity. Over the years, we maintained a strong bond, and reading “12 Simple Words” has deepened my understanding of who John truly is. This book revealed the profound influence that John’s parents, friends, and colleagues had on shaping his values and character. I was particularly struck by how John’s passion for the Scout movement, with its twelve guiding principles, has consistently guided his life. John’s reflections on loyalty, bravery, and compassion resonated deeply with me, as I saw firsthand how he embodied these traits in our working relationship. The book made me realize that his strength and compassion were not only products of his upbringing but also of his intentional effort to live by these principles every day. “12 Simple Words” is an inspiring account that shows how a commitment to simple, yet profound values can lead to a life filled with meaning and purpose.
Vitaly
Really wonderful book that details the points of the Scout Law both in Scouting and in “real life” showing how Scouting teaches lessons applicable to life, regardless of age. I love that John brought together different voices to share their experiences with the words of the Scout Law, too.
12 words that most of us learned at 11 years old. They have shaped our lives and in turn the lives of others. This book reinforces those values and in turn reminds us of the foundation that they provided. This is an exceptional read for those that were Scouts and for those that share these values.
The quality of one’s life is often dictated by the values that they live with and those that they surround themselves with. The 12 Simple Words of the Scout Law have proven to bring like minded people together to create great things.
This is a great read and a book that I will refer back to again and again.
In the polarized climate we are living in when we are being blitzed by media from all sides John’s rational, thought provoking book espouses a simple philosophy that we can all agree on. A very valuable tool in our times!
12 Simple Words.
This well written book proves that the simple can be profound. This compilation of thoughts and stories demonstrate that almost every facet of our lives could be improved by these twelve simple words. Kudos to all of the contributors.
If you were a Scout, regardless of whether you earned the rank of Tenderfoot or Eagle, your life has been influenced in some way by the Scout Law. For some of us, it provides reminders of how a values-based life should be led. John’s book gives the 12 Points of the Scout Law greater meaning, by providing specific examples — from his own life and lives of others — of how each point can and should be applied. John’s book is what I consider to be a “night table” read…a resource that you read, in whole and part, on a regular basis for inspiration and guidance.
12 Simple Words is a must read for every person interested in leadership, landing at top spot of my 2024 reads and will stay in my family for years to come. Thank you John for such a game changer as that is what is was for me 🫡
“12 Simple Words” is a must read for every Boy Scout Troop in America.”
Reading “12 Simple Words” written by my good friend, Dr. John Kennedy, brought back many wonderful memories about my years as a Boy Scout and as a Scout Leader for my sons. The 12 words he is talking about, of course, are the ones listed in the Scout Law that every scout swears to follow. A scout is Trustworthy, Loyal, Helpful, Friendly, Courteous, Kind, Obedient, Thrifty, Brave, Clean and Reverent. These powerful words are examined and defined not only by the author, but by many of his business associates, friends, and even former Boy Scouts that he led over the years.
I loved reading about the stories supporting each of the 12 Simple Words. It made me think about how these words have affected my life. I realize now that swearing to follow them as a youth carried on into my adult life and made me a better son, brother, husband, father and friend.
You will enjoy reading this book, I am sure. I am convinced that participating in Boy Scouts, and Girl Scouts too, our youth will develop into outstanding adults leading to a better society. I recommend this book to those of any age, the younger the better as it may lead them to consider joining the scouts. Older readers can appreciate the power of these words and possibly dedicate themselves to follow their lead.
Thank you, John, for writing this wonderful book.
As a former scout I loved reading about those words. They still mean something to me as I know they do to John. The church I attend is known as an “Eagle Factory” and I’m proud of it. A great read about a great subject!
The topic is so simple, yet its impact on the world is enormous. Those who know and practice those 12 simple words will have left a significant indelible mark on this place we call home, community, and country and world.
With little funds, committed scout leaders take a base principle of helping young people grow into compassionate, honest, empathetic future leaders. Scouting is where I learned sales, negotiating, trust, how to build relationships, and the list goes on and on. The basic pillars that Scouting shares should be available to ALL young people. If it’s not, 12 Simple Words is a perfect way to share a set of core values to be used as a north star for all who crave a mentor. Congrats John Kennedy on your continued mentorship and being able to share with a broader audience through this beautiful collection of stories.
In a world often overwhelmed by complexity and noise, “12 Simple Words” stands as a beacon of clarity and simplicity. This gem of a book distills profound truths into easily digestible insights, reminding us that sometimes the simplest things carry the most weight. Each word serves as a catalyst for reflection, encouraging readers to dive deeper into their own lives and relationships.
The author’s masterful storytelling and thoughtful prose create an engaging journey that inspires both heart and mind. Whether you’re seeking wisdom, comfort, or a fresh perspective, this book will resonate with you long after you’ve turned the final page. “12 Simple Words” is a reminder that simplicity is not just a concept; it’s a way of living.
I wholeheartedly recommend this book to anyone looking to enrich their lives with profound simplicity. It’s a small investment of time for a lifetime of meaningful reflection. Don’t miss the chance to experience the transformative power of these words!
It is estimated that over a course of the past century approximately 130 million young men and women have been members of the Boy Scouts of America and the World Organization of the Scout Movement. Think about that, a century of millions of young people who were exposed to the tenants of the Scout’s oath and the Scout’s law. As John so eloquently mentions in the book, the twelve words that make up the Scout Law presume that each of these 130 million young people is/was already trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean, and reverent. What better way to promote and foster positivity in multiple generations of young people and the adult volunteers and staff that embrace the program! The personal stories that were shared by John and others utilizing one of the Law’s twelve words, enables the reader to evaluate their own ‘take’ on each word. While I think we’d all like to assume we may be described as having such positive attributes, upon personal reflection, we may find that we have more work to do. The ultimate challenge is how can the reader engage these tenants into their everyday life. And that is the beauty of Twelve Simple Words. Focus on the positive values and be willing to lead/support others in the same pursuit. Pick up a copy and enjoy this easy to read, thought-provoking book. It will initiate some great dinner table conversations! Thanks, John, for continuing to be an advocate for countless young people throughout the 48+ years that I have been at your side. Our lives continue to be an adventure.
Twelve Simple Words is a reflective narrative that is meant for everyone to enjoy. The book is unique as it details the impact that “Twelve Simple Words” can have everyday. While I admired the author’s personal prospective of Twelve Simple Words, I found the “Other Voices” to be perceptive and thought provoking. This book is a powerful read and well worth your time. Read it, pass it on, buy it for a friend.
12 Simple Words
Regarding the book, “12 Simple Words”, I read it cover to cover and purchased 30 copies for my management team at Weiss-Aug. The message provided in the book “12 Simple Words” is common sense”, but this is something you find less and less in people today. Even in business, I struggle in conveying the value of these 12 simple words to my team. After they get a copy of your book, I ask them to practice and live it daily. Great job. This book is really needed in today’s world.
The scout oath has had a tremendous impact on people’s lives for many years – John Kennedy’s book provides a vivid and creative means to promote these elemental characteristics of a productive, well lived and empathetic life. Compelling reading to learn successful strategies for life from diverse and dynamic perspectives.
This is a powerful book of some of the best words to live by. The examples and discussions are very touching and inspirational. I don’t know what my life would be without these 12 Simple Words. I highly recommend you read a copy and reflect on what these words mean to you.
Dennis
5 stars!
Truly an incredible book written from the perspectives of so many influential people. After ordering this book, I could not wait to read it. I was not disappointed and could not put it down. Everyone brought such great insight to the words that mean so much to people across the globe.
Exceptional, Thoughtful, Meaningful
12 Simple Words is one of the most thoughtful and meaningful books I have read in ages. It is, quite simply, exceptional! Written in a comfortable prose, readers can easily identify with the content and apply it to their own lives. This book nurtures self-reflection and helps the reader consider his/her decision-making processes, impact upon others, and how they can and should consider how they can do their part in helping others around them, which always has a magnifying effect, while simultaneously living life a little better. Kudos to the author, who has quietly spent his life helping others, and to the contributors for sharing their wisdom. In a world filled with uncertainty and the stress that comes with it, this book is an oasis of peace.
If you were ever a Boy Scout, I think that you will find this book very interesting. Not only will it bring back memories, but it will challenge you and bring perspective to words you relished and lived by those many years ago. If you were never a Scout, but are a father, or will be a father in the future, then it is something to read to see if you want your son to be a part of Scouting. There is no better way to understand Scouting than the Scout Law, and that is this book.
“12 Simple Words” is a great read and an interesting examination of Boy Scout Law for Scouts and non-Scouts alike. The world would be a much better place if all of us integrated these principles into our everyday lives.
Author John W. Kennedy, 12 Simple Words is a passionate guide to leading a meaningful life based on the Scout Law principles of trustworthiness, loyalty, helpfulness, friendliness, courtesy, kindness, obedience, cheerfulness, thrift, bravery, cleanliness, and reverence. This is a one-of-a-kind resource which aims to communicate the essence of what it means to live a life of integrity, service, and purpose.
Kennedy feels the world needs to go back to the basic ideas that shape character and actions and inspire greatness in a society which is quickly moving toward complexity at the expense of simplicity. Based on the Scout set of principles, which he claims are as relevant now as they were when scouting first began, he takes the reader on a journey of self-discovery and personal development, all while revealing scouting as a way of life rather than an activity. Personal tales, life lessons, and decades of experience as a Scout leader serve as the framework for this exposition. He remarkably delves thoroughly into the meaning of each scout value – not as a list, but as part of the keys to a strong foundation of a sincere and meaningful life.
He further illustrates how these straightforward and ‘obvious’ values, when adopted in a variety of contexts – from family relationships and community participation to leadership, character development, and personal growth – have significant and long-lasting consequences. Kennedy redefines these well-known qualities in ways which feel new and significant while not hesitating to demonstrate how they are tested in real life. By adopting them, one is sure to see how they can remain authentically confident – looking any man in the eye, loving others and their country, avoiding wars and hatred, etc. – as shown through the eyes of the renowned John Wayne.
The book gains amazing richness from Kennedy’s masterful use of additional voices, including those of young Eagle Scouts, Girl Scout mentors, and other leaders. Regardless of age, the book 12 Simple Words by John W. Kennedy will have a big impact on everyone who is trying to figure out how to stay sane in the complicated and perplexing world of today. It makes a compelling case for readers to take responsibility for their actions, and as a result, benefit.
Written at a time when the normalization of evil makes the world appear too convoluted, it serves as an important reminder that character matters. It further deserves recognition for reclaiming Scout Law as a timeless guide to a better society and a better self, rather than as a holdover from the past. Excellent for general self-help reading and for Scout training. In 12 Simple Words, Dr. John W. Kennedy distills decades of insight into twelve powerful concepts that offer clarity and peace. Grounded in wisdom and accessible to all, this book invites readers on a journey of transformation—one word at a time.
Reviewed by Asher Syed for Readers’ Favorite
In his book 12 Simple Words (12 Simple Words…Foundation), John W. Kennedy recounts his childhood challenges with hyperactivity and difficulty focusing, conditions later understood as ADD, ADHD, or OCD. In the 1960s, such traits were often misunderstood, but his mother, Jean, adapted her parenting to support each of her four children individually. For Kennedy, she used daily math and vocabulary lessons to instill structure and foster self-awareness. Athletics and scouting were outlets that matched his need for movement and order. Scouting, in particular, shaped his values through the Scout Law’s twelve principles. A Scoutmaster’s explanation gave these principles deeper personal meaning. Kennedy later served on over 250 Eagle Scout Boards of Review. Inspired, he wrote this book to share the impact of these twelve words, enriched by contributions from others who reflect on related virtues and values.
John W Kennedy’s 12 Simple Words is a thoughtfully written guide that manages to be both grounded and relevant without slipping into the usual traps of affectation or oversimplification. Kennedy’s writing is sharp, clear, and accessible, and what sets this book apart is how comfortably the author moves between individual experiences to practical, real-world application. The advice given is far from generic, and, as someone unfamiliar with the Scout program, his presentation of values made perfect sense, and I learned quite a lot. I did not grow up in a first-world country and took his point of view regarding thrift to heart. He flips the definition around, arguing convincingly for its ethical and intentional aspects, rather than dismissing it as mere frugality. The real strength here lies in how Kennedy offers readers tools, not just ideas. There’s a purpose in each chapter, with takeaways that are useful to the reader’s everyday choices. It’s a smart, genuinely helpful read.
Reviewed by Asher Syed for Readers’ Favorite
In his book 12 Simple Words (12 Simple Words…Foundation), John
W. Kennedy recounts his childhood challenges with hyperactivity
and difficulty focusing, conditions later understood as ADD, ADHD,
or OCD. In the 1960s, such traits were often misunderstood, but his
mother, Jean, adapted her parenting to support each of her four
children individually. For Kennedy, she used daily math and
vocabulary lessons to instill structure and foster self-awareness.
Athletics and scouting were outlets that matched his need for
movement and order. Scouting, in particular, shaped his values
through the Scout Law’s twelve principles. A Scoutmaster’s
explanation gave these principles deeper personal meaning.
Kennedy later served on over 250 Eagle Scout Boards of Review.
Inspired, he wrote this book to share the impact of these twelve
words, enriched by contributions from others who reflect on related
virtues and values.
John W Kennedy’s 12 Simple Words is a thoughtfully written guide
that manages to be both grounded and relevant without slipping
into the usual traps of affectation or oversimplification. Kennedy’s
writing is sharp, clear, and accessible, and what sets this book apart
is how comfortably the author moves between individual
experiences to practical, real-world application. The advice given is
far from generic, and, as someone unfamiliar with the Scout
program, his presentation of values made perfect sense, and I
learned quite a lot. I did not grow up in a first-world country and
took his point of view regarding thrift to heart. He flips the definition
around, arguing convincingly for its ethical and intentional aspects,
rather than dismissing it as mere frugality. The real strength here
lies in how Kennedy offers readers tools, not just ideas. There’s a
purpose in each chapter, with takeaways that are useful to the
reader’s everyday choices. It’s a smart, genuinely helpful read.